The Brand Detective goes pedaltastic on BBC 2 Something for the weekend – 3.7.11

The Brand Detective, Product and Gadget review on BBC 2 Something for the Weekend – 3.7.2011

Bike Stuff Feature:

Well it’s that time of year again- the 98th Tour De France starts this weekend and with that in mind the Brand Detective’s gone pedaltastic for cycling related gadgets & gizmos.

You can see me on Something for the weekend this Sunday with my pick of the best cycling gear and bikes on the market, kindly assisted by Tim Lovejoy & Danny Wallace- which as ever can’t fail to amuse… Tune in 10-11.30 am BBC2

Sticking with cycling and focusing on everyone’s new fixation to get match fit before we pop on our speedo’s or bikinis, check out this cool little wireless bike computer by Bikemate sent to me by my friends at Weber Shandwick PR.

At £13.99 it’s packed full of features which will help you monitor your fitness & feel smug at the end of a ride.
Monitor your heart rate, count calories burnt and check your speed, for those of you serious about getting fit you can even pop it in training mode and chart your progress over time.

Available from Aldi from July 10th


Check out all other items reviewed on the show below – (and a few that didn’t make it due to time restraints :)

Sawako Furuno Helmet Leopard


Description: Pretty and practical ladies cycling helmet from London based designer Sawako Furuno.


Mr Ben Bowler hat £225 – BOBBIN BICYCLES

Yakkay Cover & Helmet – Paris Herringbone Cap


Description: Helmet base with interchangeable hat covers. The perfect urban bike helmet.


Knog Love ‘n’ Hate Gloves 40% OFF!


Colours:: Red & white (XL only), Black (L out of stock)

Hand Stitched fine grained goatskin leather with a dense lateral strength and double stitching at key points

available at Bobbin Bicycles 







Miss Bobbin Sash (bel0w)– a way to make reflective safety clothing attractive

The most rocking reflective safety sash in the world, exclusively designed and made for Bobbin. Swap your greasy ‘Bob the Builder’ vest for this highly reflective scotchlite Miss World sash. Each one is handmade and different: the scotchlite material is backed with soft cotton in either polka dots, tartan, stars or stick-of-rock stripes and finished with a unique vintage button. So beautiful you dont even need to take it off when you lock up. If you’re ordering online, please call to check latest colours and patterns.

Cyclodelic Reflective Cuff – more gear that will make you look good and stay safe

Glittery disco cuff for use on arms or ankles. Handmade with great care by Amy Fleuriot at Cyclodelic.

Available in gold & green, with pink studs, pale blue with dark blue studs and pink with lilac studs.

Cycle surgery – Jonathan 01483 445212


Bike signals – strap these to your back to stay safe on the road. – £approx 24.99 – £30

























Go Pro HD Helmet Hero Camera - £299.99 (modelled by the lovely Danny Wallace Below – Around neck rather than helmet :))




 GoPro’s HD Helmet HERO is the world’s highest performance wearable 1080p HD video and still photo camera. Professional quality 1080p / 960p / 720p HD resolutions record at 30 and 60 frames per second (60 fps in 720p). Record up to 2.5 hours on a single charge and up to 9 hours total on a 32GB SD card (not included).

The camera can also shoot automatic 5MP photos at 2/5/10/30 and 60 second intervals during your activity, hands free. Press the shutter button once at the start of your activity and record up to 2.5 hours of poster-print quality photos of you and your friends, living it up.

Included are mounts for attaching the camera to three helmets and two pieces of gear or vehicles, as well as a head strap allowing you to wear the camera like a headlamp. You can also pull this strap over helmets for easy camera sharing between friends. One of the above mentioned helmet mounts is a lace-through strap-mount designed for vented helmets.

The HD Helmet HERO is compatible with all other GoPro HERO camera mounting accessories, so it’s very easy to expand the functionality of your camera to also suction cup to vehicles, clamp to bike handlebars and seat posts, mount to surfboards, and even be worn on the wrist or chest.

Waterproof to 180′/60m and protected from rocks and other hazards thanks to its removable polycarbonate housing. Replacement housings and lens kits are available, making repairs or refurbishing your HD HERO camera affordable and convenient.

Watch the video here:

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